Creativity describes the entire process in which ideas are deliberately provoked and actively prompted from the bodymind, (CREATIVITY), exploited and actively transformed into new outcomes, new values, new business, new work, new products, new services, new processes and wealth (INNOVATION), and made real in entrepreneurial activities in which people use new Creativity ideas, innovation and challenges to identify opportunities which are then developed into new enterprises, new organisations and new businesses(ENTREPRENEURSHIP)
Creativity describes the generative and multiplicative behaviour of information in an active self – organizing asymmetric patterning bodymind, involving the brain, heart, gut, the immune system and all the cells of the bodymind. Creativity is described by the equation:

C = E+B (ME) ?

C= Creativity
E+= Positive emotions
B= Bodymind, the living biological systems involving the brain, the heart, gut, immune system, other organ systems, and all the cells of the body.
M= Mass of data, information, knowledge and wisdom acquired over a lifetime. The creative person’s perceptions, thoughts, emotions, accumulated knowledge, thinking and wisdom gained over time.
E= The sum of experiences and the enlightenment gained that serve to energize the life of a creative person.
ME= Synergy between M and E, forms asymmetric patterns and also identifies who the creative person’s self-organising patterning bodymind is
(ME) ? =The infinite capacity that resides within the creative person, this is the essence of creativity
Creativity is applicable to all fields of human endeavour in two main ways (Edward de Bono):1.The first application in any of the disciplines is to help do what is done in a better way. This means doing what is done (a) faster (b) at less cost ( c )with less waste (d) with higher quality (e) in a simpler way (f) with higher agility. All these improvements certainly rely on new ideas from creativity. 2. The second application of creativity is to do better things in your area of human endeavour or discipline. This involves (a) designing and developing new values.(b) developing and designing new services (c) designing and developing new products. (d) designing and developing new wealth. (e) adding new value to the existing services, products, processes and enterprises The many areas of application of creativity may be designed along the two main outlined applications of creativity to the various disciplines to generate the different types of creativity. This can be done in the following disciplines:
1. Expressive creativity
2. Scientific creativity
3. Inventive creativity
4. Innovative creativity
5. Entrepreneurial creativity
6. Valufacturing creativity
7. Interpersonal creativity
8. Conceptual creativity
9. Emotional creativity
10. Educational creativity
11. Agricultural creativity
12. Technology/communication/information creativity
13. Community creativity
14. Performing Arts creativity
15. Film/Movie/Video creativity
16. Imaging/Publishing creativity
17. Arts/Antiquity creativity
18. Industrial creativity
19. Television and Broadcasting creativity
20. Advertising and promotional creativity
21. Fashion design creativity
22. Engineering creativity
23. Architectural creativity
24. Leisure/Tourism creativity
25. Cultural heritage creativity
26. Local government and grassroots creativity
27. Public Relations creativity
28. Health care and Therapeutic Creativity
29.Sports Creativity
30.Book development and book writing Creativity
The C of the business entrepreneurial creativity CIELBSS is defined by the above outlined types of creativity.

It is to be noted that each creativity type is accompanied by its innovation and entrepreneurial processes. If you need assistance in the application of creativity to your discipline, CYFO Behaviour Services Ltd, a Nigerian Entrepreneurial Creativity Consulting Firm has comprehensive training programmes for interested organisations on the application of creativity to any of the disciplines. Get in touch with us through email: joakinboye@cyfo-innovation.org